Think Before You Share… Using Social Media Wisely (Part 1)

To determine how to use social media wisely, first we must define it. Merriam Webster defines social media as forms of electronic communication (such as websites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Some familiar examples of social media websites and applications include Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.

Social media provides many tangible benefits such as a platform to stay in contact with geographically dispersed family and friends, communicate with like-minded people, and join online communities to support favorite causes. It’s also a great business tool for networking, communications and marketing. While social media offers many benefits, there is also risk involved, primarily from criminals who use social media to commit and promote crimes. Posting about an upcoming family vacation may seem innocent enough, but it can make your home vulnerable to criminals who target unsuspecting individuals. There is also reputation risk because social media posts cannot be entirely deleted.

It is also important to schedule regular audits of your social media accounts to ensure you are aware of any changes or updates to applications.  And, take the time to review your privacy settings, especially if you are signing up for new accounts.

Once you have mastered the safe use of social media, use its power for good. There are many ways you can make a difference and help change the world.

Here are just a few ideas:

Organize a local service project and promote it on Twitter

• Raise awareness of causes using Instagram
• Follow your local politicians or candidates on Twitter
• Stay connected to your city or town via Facebook.

To be continued in our next blog post.